TEO KAH MIN [KM]
Singapore-born, Kah Min is a seasoned veteran whose experience ranges from traditional advertising to online media, yet his focus lies in creating a connection between brands and their fans by telling brand stories, sharp design and engaging content. Kah Min’s portfolio showcases a range of well-crafted, cleverly thought campaigns for multiple national companies like Nissin, Intel and Scoot , to government brands like MINDEF, Singapore Sports Council, National Environment Agency, People’s Association, Ministry of Manpower, to name a few, and has produced business ideas and creative campaign proposals for finance companies like DBS, Standard Chartered Bank and tech start-ups like Carro, Grab and Uber. In the past, he has co-founded 2 among Singapore’s top social media content pages SGAG & Mediacock and has been interviewed on renowned local news channels like Mediacorp CH8 & Channel News Asia on the rise of meme culture and the design & art scene in Singapore.
AWARDS & RECOGNITION
Nominated Leader of the Year 2020
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Social Media Idea of the Year2019 [GOLD]
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Excellence in Loyalty Marketing 2021 [BRONZE]
Nominated Social Media Person of the Year 2019
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Best Use of Social Media 2019 [GOLD]
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Best Original Content 2019 [SILVER]
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Nominated RSAF Serviceman of the Year 2003
3DA Serviceman of the Month January 2003
3DA Serviceman of the Month August 2002
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CAREER GALLERY
MOST RECENT WORK EXPERIENCES
Director of Social & Brand-Storytelling
Happy Marketer | Singapore
OCT 2017 - JUL 2022
“I’m a Leader.”
- Inherited a creative team of 5 in 2017 and expanded to a team of 14 in 2021.
- Average stay in the organization of a team member of the storytelling team is 3 years 2 months.
- Successfully localized a predominantly India-based creative team to service local accounts.
- Built a multiple award winning team within 2 years.
- Created a self-motivation system for the team called “Teamrank” which encourages clarity for
individual career goals and paths and aligns expectations between team and stake holders within the organization.
- Nominated for Merkle APAC Leader of the Year in 2020.
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“I’m a Thought-Leader.”
- Nominated for Marketing Interactive’s Social Media Person of the Year 2019.
- Lectured part time at Kaplan University for Digital Marketing Course in 2018, as part of Happy Marketer’s offerings to Kaplan.
- Partnered with PSB Academy and Nottingham University to speak on Corporate Reputation & Stakeholder Management.
- Appointed as entrepreneur-mentor for Feast Up to provide mentorship and advice to budding local entrepreneurs.
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“I’m a Revenue Generator.”
- Inherited a SGD300K+ gross margins social media practice in 2017, 4X practice revenue to SGD1.2M+
gross margins in 2020.
- Actively lead all pitches for the Social & Storytelling practice over the 4 years.
- Notable pitch wins include Lee Kuan Yew School of Public Policy, Singapore Institute of Technology,
Capitastar, DBS, Standard Chartered, Singapore Chinese Culture Centre, Nissin
- Notable accounts worked on include SMRT, Coffee Bean & Tea Leaves, Old Town Coffee, Grab, ComfortDelgro
Consultant, Social Media Marketing
Carro | Singapore
JUL 2016 - AUG 2017
"I'm a Boot Strapper."
- Hired to consult the fouding team at Carro on brand awareness and lead generation for the business.
- Created a social media content plan for Carro with a team of interns.
- Formulated the Social Media Brand Guidelines for Carro.
Co-Founder, Content Creator
Mediacock | Singapore
MAY 2015 - PRESENT
"I'm a Community Leader."
- Mediacock was conceptualized to be a community for Singaporeans to feel a sense of belonging. Our focus is to build a strong Singapore community that is self-motivated and self-regulated. Mediacock Singapore has grew organically to 180K+ followers with organic weekly reach of 1.2M, and engagements of 400K+. Mediacock has recently started it’s discord channel to go into community building, within 2 months the community has grew to 680 active users with 10 daily active ambassadors.
Creative Strategist
Streetdirectory | Singapore
OCT 2013 - SEP 2015
“I’m an Innovator.”
- I’m the Head of Product for “Offers Near You”. Created to leverage on the high usage of the Streetdirectory Map,
building on the revenue generating listing model of Streetdirectory business for local SMEs.
- Offers Near You generated a 6 figure profit in it’s first year in market.
- Bootstrapped a team of 4 to create content and listings to sell to SMEs as a product offering.
- Design & execute all ATL media for Offers Near You, including bus ads and radio ads.
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“I’m all for Scalability & Ownership.”
- I’m the Head of the Creative Department of Streetdirectory. With a 7 man creative department, we served 80+ sales people and 600+ SME clients, achieving a total of SGD4M in one FY.
- Designed the UI & UX templates for responsive websites and listings.
- Business consultation for premium 200+ SME clients for brand awareness and lead generation.
- Founded and managed successful Facebook Groups like “Singapore Taxi Drivers” that grew to a community size of 7000+ taxi drivers, and “Singapore Accident Alerts” that grew to a community size of 12000+ of local drivers in Singapore.
- I’m the Lead Marketer for “The Silent Car Alarm”, a product by Streetdirectory to track your car on the Streetdirectory map.
- I am responsible for installing OOH media in various car garages islandwide to promote the product.
- I design and work with the installation vendor to execute all OOH Media for “The Silent Car Alarm”.
Co-founder
SGAG | Singapore
JAN 2012 - AUG 2015
“I’m an Entreprenuer.”
- With the rise of social media and Facebook’s drive towards advertising in the 2010s, I saw an opportunity to create a highly localized community and offer the service of Creative + Media.
- SGAG was the first in Singapore to offer agency services to brands like Scoot, KFC, Hasbro etc, to create content To market product and services.
- SGAG became the biggest Facebook Page in Singapore in 2013, overtaking Stomp and all major content sites.
- SGAG offers a unique blend of humor and satire and took a unique spin on local happenings.